Mass media denotes a section of the media In communication, media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose specifically designed to reach a large audience Mainstream is, generally, the common current of thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct. It is a term most often applied in the arts . This includes:. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers A newspaper is a publication containing news, information, and advertising. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial page containing columns that express the personal opinions of writers. Supplementary sections and magazines Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three. Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors;. However, some forms of mass media such as books A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other various material, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A book produced in electronic format is known as an electronic book and manuscripts A manuscript or handwrit is a recording of information that has been manually created by someone or some people, such as a hand-written letter, as opposed to being printed or reproduced some other way. The term may also be used for information that is hand-recorded in other ways than writing, for example inscriptions that are chiselled upon a hard had already been in use for centuries.
Mass media includes Internet media (like blogs A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog, message boards An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. From a technological standpoint, forums or boards are web applications managing user-generated content, podcasts A podcast is a series of digital media files that are released episodically and downloaded through web syndication, and video sharing A video hosting service allows individuals to upload video clips to an Internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video. The website, mainly used as the video hosting website, is usually called the video sharing website) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society Mass society is a description associated with society in the modern, industrial era. Descriptions of society as a "mass" took form in the 19th century, referring to the leveling tendencies in the period of the Industrial Revolution that undermined traditional and aristocratic values. More broadly, this term can be applied to any society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the and propaganda Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information, propaganda in its most basic sense, presents information primarily to influence an audience. Propaganda often presents facts selectively to encourage a particular synthesis, or uses. The term "MSM" or "mainstream media" has been widely used in the blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions in discussion of the mass media and media bias Media bias refers to the bias of journalists and news producers within the mass media, in the selection of which events and stories are reported and how they are covered. The term "media bias" usually implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist.
The term "public media" is less used and can be defined as "media whose mission is to serve or engage a public." (http://opencontent.wgbh.org/report/glossary.html)
Marshall McLuhan Herbert Marshall McLuhan, CC was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, one of the biggest critics in media's history, brought up the idea that "the medium is the message."
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The Borneo Post
As a leading figure on the effect of the mass media on children, adolescents and adults, the developmental psychologist from Iowa State University is ...
